“Marketing is no longer about the stuff that you make but about the stories you tell.” Seth Godin.

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We Tell Stories.

Powerful stories. Authentic Stories. Data-driven stories. We're leaders in the innovative + strategic use of science and creativity to make your message stand out.

Podcasts

microphoneMaking a podcast for your brand is an absolute must to help position you as a leader. The best branded podcasts are not only entertaining and polished, they align with a brand’s values and marketing strategy.  With our extensive podcast industry knowledge we’ll guide you from concept to production to launch.

Video

Screen Shot 2019-10-30 at 4.31.14 PMFrom social media to marketing trends, the online world changes fast. We bring our world class award-winning style to each project, and collaborate to make sure we hit all the right notes to deliver a video that connects with your target audience.

Storylab

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We help you take your Brand Storytelling to the next level using your data and case studies and turn them into  a unique and powerful communication tool for employees and clients.  Whether it’s internal facing communication,  getting collaborators onside or winning new clients turning your data into storytelling is a game changer.

Our Story

Founded by Frances MacKinnon, Lightscope Creative burst onto the scene in 2013 focused on digital storytelling for brands.

Our expertise and passion is in crafting an authentic and compelling story that resonates with your target audience and reflects your brand values.  We start with careful research and build a strategy to determine which medium – video, podcast or copywriting and presentations –  is the best vehicle to crush your goals.

Our growing roster of amazing clients including Discovery Channel, Dell Technologies, Pizza Pizza, Meta (Facebook), Distillery District Toronto, Goldline Curling and many more.

Our love of storytelling is grounded first and foremost in a wealth of experience and a desire to help you surpass your goals. We get to know your vision, build a custom strategy tailored for each client, and work alongside marketing teams and CMO’s to create a meticulous process that delivers the very best content.

We’re excited to see what’s next for your story.  Email or call us to book a time to chat.

Our Values

Integrity

Our business is built on trust and we believe good work + good ethics attracts good clients. Integrity is at the backbone of what we promise and how we get it you.

Courage

We believe in taking smart risks and the courage to be bold with our ideas, to stay committed to the long game and change course when needed.  We believe courage in a supportive environment turbo boosts creativity and positive experiences for everyone.

Meaningful Partnership

Whether it’s our teammates or our clients we know that a good partnership strengthens the experience and elevates the end results. Partnering with people who share our values exponentially increases our creative potential.

Remarkable Storytelling

We love powerful stories. And the ones we connect with most are authentic, emotional and have a simple message. It’s more than a job for us.  At the heart of the human experience is a story. We translate stories for brands that achieve the best results.

How We Work

Design

We work with you to design a strategy that targets the specific goals for your brand or project.  We’ll share our best practices, brainstorm some cool ideas and align on schedule and budget.  Podcasts, digital video or social media each have different requirements, and we’ll lay out the best approach for yours.

Develop

Bringing our highest creativity and sensitivity to the table, we work with you to tease out the best ideas and  communicate your brand values to your customers through powerful award-winning audio or video storytelling.  We provide all  creative and technical production services from for the entire process.

Deliver

Congratulations! With your podcast or video completed and ready for the worlds eyes and ears, we offer guidance on the best platforms and ways to get the most engagement. You sit back and bask in all the accolades!

Follow Us on Social

A brand new episode of Anthropomania drops tomorrow. Any guesses what it’s about? ( and have you followed us??) here’s a hint….

We’re thrilled to be hitting the airwaves again. Co-host @niki_wilson talks to the women of @TheSocialCTV about Nature Docs, Season 2, and all things #anthropomania !! Tune in *this afternoon*. @CTV

Science Reveals the Best Age to Start a Thriving Business (It's Much Older Than You Might Think) | http://Inc.com https://www.inc.com/jeff-haden/science-reveals-best-age-to-start-a-thriving-business-is-much-older-than-you-might-think.html

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We are ready to make
content that will change the way people
think about your company